Welcome to Recommend to a Friend, our self-explanatory series in which we ask beauty insiders for the one product they wouldn’t hesitate to recommend to a friend IRL (no #sponsored plugs here). It doesn’t matter if it’s trendy or new, only that it’s worth the $.
Q: What’s the best foundation for full—yet somehow invisible—coverage?
Mishal Cazmi, Toronto-based beauty writer and founder of the upcoming beauty and travel website 100ml, says:
“Foundations, for all their miraculous zit-hiding, skin-perfecting ways, can be fickle. Apply too much and it’s cakey. Apply too little and it won’t look like you have any on (and not in a good way). The best foundation with the fullest yet stealthiest coverage is Estée Lauder Double Wear Foundation. It may be thicker than other bases, but you don’t need to use a lot. And from personal experience, anyone whose foundation I’ve IDed for being flawless has almost always name-checked Double Wear.”