What Is The “Cozy Girl Aesthetic” Trend?

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Shorter days, a lack of sunlight and freezing temperatures can easily kill off feelings of productivity and passion. Just getting through work during the gloomiest time of the year can seem like an impossible task. With that said, until the temps change and the sun comes out, don’t mind us, we’ll be over here in our “cozy girl” era. And if you’re wondering what that is, #cozygirl has racked up over 29 million views on TikTok. 

What is the cozy girl aesthetic?

The cozy girl aesthetic, akin to the vanilla or clean girl vibe, embodies a comfy and soothing lifestyle, spotlighting self-care, wellness and relaxation. The trend is growing year-over-year, with Google searches for “vanilla girl” soared 270% in 2023 from five years previously. And that hashtag racked up a total of 2-billion views on TikTok.

The cozy-girl aesthetic is “laidback” but “elevated.” Picture clothes that wrap you in comfort: Oversized sweaters, casual cardigans, fleecy tracksuits and breezy wide-leg trousers. The garments crafted from comfy fabrics, like wool and/or cashmere, in calming neutrals and toasty hues. Footwear essential to this look are normally slip-on shoes, casual sneakers, slippers and boots.

What is the “clean girl aesthetic” trend?

How to nail the cozy-girl lewk:

Here’s a list of things a cozy girl gets ready.

  1. Set yourself up with a self-care day at home. Prep your skin with a face masque, while sipping an iced matcha latte.
  2. Snuggle up in a warm blanket to read a good book and sip on a cup of calming tea.
  3. Fill your living rom or bedroom with soft, dim, warm lighting for a perfect cozy ambiance.
  4. Bake foods, like banana bread or sourdough, to fill your home with comforting aromas.
  5. Spend a day in loungewear, having a movie marathon, opting for girly classics like Legally Blonde or Mean Girls
  6. Enjoy a slow morning, savouring a warm cup of coffee in your favourite oversized mug.
  7. Enjoy an afternoon of crafting, knitting or painting.
  8. Write in your journal or vlog about yur cozy lifestyle and self-care journey.
  9. Host a comfort-food pasta party with friends. Try your favourite homemade sauces and make handmade pasta. Create a cozy, relaxing ambiance with candles and/or string lights.
  10. Go on thrift shopping trips with your best friends to find vintage, oversized sweaters and aesthetic home decor items.

What’s “lucky girl syndrome”? Why you should jump on this TikTok trend.

Shop our cozy girl picks:

Looking to rock the cozy girl vibes? We’ve curated the cozyiest of essentials to embrace this laid-back, comfortable aesthetic.

what is the cozy girl aesthetic

Crewneck: The Established Crewneck, $90, at helfrichcollection.com.
Hoops: Patra Large Hoops, $178, at mejuri.com.
Illuminating Drops: D-Bronzi Bronzing Drops with Peptides, $50, at shoppersdrugmart.ca.
Lip Gloss: Gloss Bomb Universal Lip Luminizer, $28.50, at sephora.ca.
Bag: Sherpa Tote, $16.50, at livom.ca.
Slippers: Suede Slippers, $50, at livom.ca.
Hair Clip: Open Shape Claw Clip in Gold, $16, at mykitsch.com.
Candle: Figure Eight Candle, $39.50 at vigyl.ca

Top: The Supima Micro-Rib Long-Sleeve Scoop-Neck, $69, at everlane.com.
Bottoms: Classic Fit Split Hem Leggings, $76, at azurfirt.com.
Bag: The Veronica Beard Goody Bag, $598, at veronicabeard.com
Necklace: Tsavorite Mystical Evil Eye Pendant, $798, at bluboho.com.
Bracelet: The Dice Bracelet, $88, at lisagozlan.com.
Sunglasses: Remo Sun, $28, at kits.ca.
Water Bottle: All Around Travel Tumbler, $48., at well.ca.
Sneakers: Cloud X 3 AD, $179, at on-running.com.

Bathrobe: Terry Bathrobe, $100, silkandsnow.com.
Perfume: Eau De Soleil Blanc, $200, at shoppersdrugmart.ca.
Candle: Almond & Oatmilk Candle, $13, at livom.com.
Journal: The Five Minute Journal, $41, at intelligentchange.com.
Slippers: Faux Fur Slide Slippers, $25, at lavieenrose.com.
Moisturiser: Moisturizing Cream With Pump, $29, at well.ca.
Self Tan: Gradual Tan Classic Daily Youth Boosting Cream, $39, at sephora.ca.

Sweater: Vintage Wash Hoodie, $120, at goodforsunday.com
Sweatpants: Vintage Wash Sweatpants, $115, at goodforsunday.com
Lipgloss: Peptide Lip Treatment $24, at rhodeskin.com
Blanket: The Five Minute Journal, $133, at anthropologie.com
Headphones: AirPods Max, $779, at apple.com
Mug: Pearlescent Bubble Mug, $15, at urbanoutfitters.com

Remember, you can personalize the cozy girl style to suit your own personality and preferences. The key is just to prioritize comfort and create a look that feels warm and inviting for you to enjoy.