Recommend to a Friend: What’s the Best Cheap Mascara?

L'Oreal Paris mascara

Welcome to Recommend to a Friend, our self-explanatory series in which we ask beauty insiders for the one product they wouldn’t hesitate to recommend to a friend IRL (no #sponsored plugs here). It doesn’t matter if it’s trendy or new, only that it’s worth the $.

Q: What cheapo mascara does it all better than the fancy expensive ones?

Mishal Cazmi, Toronto-based beauty writer and founder of the upcoming beauty and travel website 100ml, says:

“You should never have to spend more than $10-$15 on mascara, and one of the best ones out there is L’Oréal Paris Voluminous Carbon Black Mascara (you can score it for as little as $8 on—sometimes less if on sale). It delivers on everything that makes a mascara good: it adds length, boosts volume, holds a curl, and coats lashes with pigment without clumping. It’s also the mascara so many celebrity makeup artists rave about, and that’s for good reason.”

L'Oreal Paris mascara
L’Oréal Paris Voluminous Carbon Black Mascara, $8