Welcome to Recommend to a Friend, our self-explanatory series in which we ask beauty insiders for the one product they wouldn’t hesitate to recommend to a friend IRL (no #sponsored plugs here). It doesn’t matter if it’s trendy or new, only that it’s worth the $.
Q: What cheapo mascara does it all better than the fancy expensive ones?
Mishal Cazmi, Toronto-based beauty writer and founder of the upcoming beauty and travel website 100ml, says:
“You should never have to spend more than $10-$15 on mascara, and one of the best ones out there is L’Oréal Paris Voluminous Carbon Black Mascara (you can score it for as little as $8 on amazon.ca—sometimes less if on sale). It delivers on everything that makes a mascara good: it adds length, boosts volume, holds a curl, and coats lashes with pigment without clumping. It’s also the mascara so many celebrity makeup artists rave about, and that’s for good reason.”